Marketing Plan for Saigontourist travel services Coursework

Marketing Plan for Saigontourist travel services - Coursework Example The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam. It is in this context that the core product in terms of ‘Cosy Viet’ and similar other tour packa ges might assist Saigontourist to attain a higher level of customers’ satisfaction resulting in the overall augmentation of its profitability and its efficiency in relation to customer relationship management. Saigontourist is a state-owned travelling enterprise which desires to attain the largest section of market share in the tourism industry of Vietnam. Therefore, the organisation has been observed to deliberately attempt towards enhancing its brand image by improving its eminence and characteristics of services offered to the target groups. 3. Moreover, the introduction of ‘Cosy Viet’ is also expected to enhance the brand equity of Saigontourist resulting in the overall improvement of its prosperity. Based on this aspect, Saigontourist can also offer the facility of a knowledge tour guide in order to offer value added services at an efficient cost to its customers. This might significantly help the customers of ‘Cosy Viet’ to attain an overall view about the culture, beauty, nature and history of Vietnam and its neighbouring areas such as Dalat-Nha Trang, Da Nang-Hue and others. This in turn is most likely to facilitate in enhancing the dependency and satisfaction level of the customers further resulting in the ascendancy of Saigontourist4. In ‘Cosy Viet’ package, the consumers can also be rendered with extra facilities namely couple passes for luxury cruise day outs, old war site touring packages, river cruising tours and trips for Indochina. Moreover, varied types of insurances c an also be offered at a reasonable cost, in order to enhance customer gratification. Hence, it might facilitate Saigontourist to augment its brand value in the long run5. Price Pricing is the second most important aspect of marketing mix. In order to enhance the corporate image of Saigontourist, it shall be highly beneficial for the organisation to follow value-based pricing techniques, at the introduction stage of its new product, i.e. ‘

Retail Failure of Tesco Essay Example | Topics and Well Written Essays - 2500 words

Retail Failure of Tesco - Essay Example The present research has identified that the Tesco management employs the marketing concepts. Pricing is one marketing concept. Promotion is another viable concept. Product quality is a necessary product concept. The place is an important marketing concept. Further, Tesco management institutes the complicated management functions. Controlling is one of the functions. Organizing is another management function. Staffing is a third management function. Planning is the fourth management function. Directing is the last management function. Furthermore, the first United States branch was set up during 2007. The branches are strategically located in California. With the huge population in California, The United States Tesco branch investment was estimated at around  £250 million during the 2007 groundbreaking operations. The company is expected to fund additional  £250 million during the 2008 and future years. Additionally, the additional yearly investments are pegged to set up branches in other major cities in the United States. Tesco’ Chief Operating Officer Terry Leahy mentioned that â€Å"the investment in the Tesco United States is another leg in the Tesco United Kingdom’s expansion into internationally lucrative nations.† The Chief Operating Officer enthusiastically claims that the United States expansion is very bold and profitable venture. The officer is correct for the United States is one of the biggest economies in the world. With a nation of the huge number of prospective customers, the Tesco United States branch is expected to play a significant role in augmenting the revenues generated by the Tesco home office branches located in the United Kingdom. Additionally, the company planned to set up an estimated 1,000 Tesco United States branches starting in 2007, where the initial branch was established in California. During 2008, the company targeted the setting of an additional 200 Tesco United States branches during 2008 alone.

Creating A Hotel Room Reservation System

Creating A Hotel Room Reservation System 2.1 INTRODUCTION The Hotel Management System is a hotel room reservation system and management control system. The purpose of developed this hotel Management System is to assist the management and also the receptionist staff to have a better and more efficient way of performing booking tasks towards the customer. It is very important for hotel to own an efficient system. A hotel business will be affected by how they manage the hotels and room booking process, as because normally customer will dislike to wait for a long time for the booking process to get their room, so the hotel should own a better managerial system and also a more efficient room management system. Booking a room considered is an easy task because the customer just need to walk to the receptionist counter and give them necessary particular and information. If the customer need to make advanced booking, the just needs to contact our hotel receptionist, and give them information and when they need the room to the receptionist staff. And also the customer booking room when the buy flight ticket by online booking. This system also help to reduce the time take to search customer information and room information, because with this new implement system the receptionist staffs just need to input the customer IC / Passport number to get the customers information if they are repeated customer. Compare to the paper work will consume a long time to search customer information and the paper work information may lose and torn due to keep for a long period. By having an efficient room reservation system, the time take to check-in and check-out time will reduce and the customer will get their room faster compare to paper work based. This system helps the management to manage their room rates due to different season. The room rates are fall into 3 categories which are low, peak and super peak. The management can change the rates anytime through the database. The management has the privilege to add, edit, or remove staff login, the management also has the privilege to change their password anytime. The receptionist staffs, able to perform task which reserve room for their customer, check in and check out for the customer, the staff also able to edit the customer information. The hotel reservation system gives and helps the management and receptionist staff by reducing their workload. 2.1.1 Problem face by the Current System Receptionist staffs need to do a lot of paper work to record the data. It takes a long time to search for the customer detail and room information. Sometime, their past customers details were loss, especially for those who return to stay in the resort after a long period. It also slows down the registration process when using the old manual way The costs for the room are difficult to calculate, especially in different season due to hotel having different type of room. Many customers in the resort were frustrated about having to switch rooms because of room allocation problems. 2.1.2 Scope Management Project scope management includes the processes involved in defining and controlling what is or is not included in a project. In ensures that the project team and stakeholders have the same understanding of what products will be produced as a result of the project and what processes will be used in producing them. The main processes involved in project scope management include:- Scope Initiation beginning a project or continuing to the next phase. Scope planning developing documents to provide the basis for future project decisions. Scope definition subdividing the major project deliverables into smaller, more manageable components. Scope verification formalizing acceptance of the project scope. Scope change control controlling changes to project scope. 2.2 STATEMENT OF WORK 2.2.1 Scope of Work For this project, the team will perform various activities to complete the proposed system. Firstly, the team will conduct a background study on the problem that occurs in that organization. To complete this stage, various methods to collect information will be performed, such as questionnaire, interviews, and observation. The information collected from these ways will help the team to accumulate as much information as needed for them to come to a solution. Once the team has reached to a final word on the suitable system, it is the next task to study an existing system which would reflect to the new system to be developed. By studying the similar system, the team would get an idea on how the new system should behave. Next, based on the information gathered, a database will be designed to integrate all the necessary details collected previously from the study and comparison conducted. Along with it, a prototype of the system to be developed is designed and shown to the client for approval. Once it has been approves, then the most suitable development tools will be finalized. The following development tools are required for the system: i) Hardware ii) Software Intel Pentium IV 2.0GHz Processor Visual Basic 2008 256 MB RAM MS SQL Server 2005 CD ROM Drive Video Adapter Card VGA Monitor 80 GB Hard disk Keyboard and Mouse The development will commence once the prototype has been approved. Later, the system will have to be tested using various test plans and finally it will be implemented once it is free from errors and satisfies the requirements. 2.2.2 Location of Work The work shall be performed at the residence of each team members .Meetings are carried out at Side Cafà © or Class room at a time agreed by every member. 2.2.3 Applicable Standards The applicable standard is the ISO, which the widespread adoption of International Standards means that suppliers can base the development of their products and services on specifications that have wide acceptance in their sectors. ISO 9000 is concerned with quality management. This means what the organization does to enhance customer satisfaction by meeting customer and applicable regulatory requirements and continually to improve its performance in this regard. ISO 14000 is primarily concerned with environmental management. This means what the organization does to minimize harmful effects on the environment caused by its activities, and continually to improve its environmental performance. These two standards are important and need to be implemented. 2.2.4 Acceptance Criteria The acceptance criteria for this system would be Accuracy Deliverables shall be accurate in presentation, technical content Clarity Deliverables shall be clear and concise, computing terms shall be used, as appropriate. All diagrams shall be easy to understand and relevant to the supporting description. Timeliness Deliverables shall be submitted on or before the due date specified in the Schedule of Deliverables 2.4 WORK BREAKDOWN STRUCTURE 1ST LEVEL Pangkor Island Beach Resort Analysis User requirement analysis System Requirement Analysis Identify project limitations and constraints Design 2.1 User Interface 2.2 Database Evaluation 3.1 Evaluate the design of interface and database 3.2 Investigate the design of interface and database 3.3 Confirm the design of interface and database Implementation 4.1 Coding of the system 4.2 Implement coding Testing 5.1 Preparation of test plans 5.2 Perform testing 5.3 Stub Test 5.4 Integration Test 2.5 PROJECT TEAM HIERARCHY scheduling Cost Risk kajen calvin Calvin Herma wati Scope Staffing kajen Kajen ,herma Herma wati Supervisor Hubert Tan Herma wati Communication Calvin Kajen Calvin Project Manager kajenthiran 2.6 RESPONSIBILITY CHART Task Introduction H H X Scope Management X H Scheduling Management H H X Staff Management X H Cost Management X H Risk Management H H Communication Management H X Person in charge H Helpers 2.7 COST BREAKDOWN STRUCTURE Setting up the resort reservation system Equipment Desk Chair Table Sofa Photocopier Fax Machine Personal Computer Etc. Labors System Analyst Project Manager Programmer System Tester Setting-up Expenses Programming Software Telephone Line Setup Software and Hardware Overhead Electricity Bill Telephone Bill 2.8 CONCLUSION As a conclusion we have learnt quite a lot of new thing which we need to do before we start our project. This part is consider the most important part because this part is the planning part, without a proper planning, our project will face high failure rates. In this chapter, we have to plan the statement of work, work breakdown structure, cost breakdown structure and also the strategic importance of the proposed system. We need proper planning for the three parts in this chapter. In this chapter, we have learned how to break the work package to include the person responsible for the package. We also set the start and finished dates and the relation of other tasks as well. We have also estimated the cost which needs to build up the system.

The Prodigal Son in Great Expectations Essay -- Great Expectations Essa

Great Expectations by Charles Dickens is an elaborate retelling of the Biblical parable of the prodigal son (Ryken 157). It follows the life of Pip as he rises through and falls from society. He begins his life as an orphaned boy in a blacksmith’s home to become a young gentleman of â€Å"great expectations†. Pip forsakes the love and care of his guardian, Joe Gargery, for advancement in society. Misfortunes befall him; he loses all his wealth and he is forced to return to his home. Pip is the prodigal son who ungratefully leaves his home and squanders all his wealth. Joe Gargery is the loving father who patiently forbears and lovingly welcomes his boy back. Pip’s redemption is revealed in the novel. Great Expectations is a bildungsroman; it is a novel which shows the education of Pip. Pip learns about the corruptness of society and the shallowness of social class. In true Victorian fashion, Dickens’ novel is a form of social criticism; it attacks the conc eited notions of society. The allusion to the parable prodigal son is hinted at early in the novel. Mr. Pumblechook and Mr. Wopsle constantly admonish Pip to be â€Å"‘grateful†¦to them which brought [him] up by hand’† (Dickens 54). Mr. Wopsle declares that â€Å"‘swine were the companions of the prodigal’† and an ungrateful child is worse than swine (Dickens 26). Mrs. Joe often reproaches Pip for being ungrateful. She resents having to raise Pip up since his infancy. However, Mrs. Joe abuses Pip (Ryken 156). She whips him for unnecessary reasons and is annoyed by any question he asks. The person to whom Pip owes his gratitude to is Joe. Joe had â€Å"sanctified† his home, making it a â€Å"pleasant place† (Dickens 112). Like the father in the parable, Joe loves Pip wholeheartedly and unconditionally.... ...oe, his two fathers who devoted their lives for his happiness. Pip’s journey home demonstrates that he has learned the important lesson of gratitude. Like other literature of the Victorian Age, Great Expectations is a novel which provides entertainment, social criticism, and moral lessons. Bibliography Primary Source Dickens, Charles. Great Expectations. New York: Bantam, 1986. Print. Secondary Sources The Bible: Authorized King James Version with Apocrypha. New York: Oxford UP, 1997. Kappel, Lawrence, ed. Readings on Great Expectations. San Diego: Greenhaven, 1999. Print. Ryken, Leland. Realms of Gold: The Classics in Christian Perspective. Wheaton, IL: H. Shaw, 1991. Print. "Redemption and Love". Brooklyn College: Department of English. 11 May 2002. Web. 10 Dec. 2010..

Gothic Cathedral Essay

Gothic architecture was developed from a Christian perspective, and therefore attained its most meaningful expression in churches. Clerics began to demand taller churches with more windows than had been present in the dark, but sturdy Romanesque churches. This desire was derived from new intellectual and spiritual concepts that took a more rational view of God, and saw God encompassed many things, such as light, reason and proportion. The Gothic church displayed a visual attempt to leave behind the mysterious world of the Romanesque, and create a setting that was drawn toward light and purity that could be an image of heaven. The middle class also had a great influence on the Gothic style as they desired churches that could reflect their economic power and social status. The most magnificent characteristics of Gothic style were the use of light and relationship between structure and appearance. Other defining characteristics were that the massive thickness of the walls from Romanesque architecture were replaced with membrane-thin frameworks used for enclosure which could support nothing but their own weight. Ribbed vaults were used to allow lighter materials to be placed between stone ribs, thus reducing weight. The weight of the walls and roof were no longer supported by columns, but by external flying buttresses. They also used pointed arches and slender columns to lift the ceiling, which created an overwhelming height. Wall paintings, which had been common in the Romanesque, were now replaced with beautiful and enormous stained glass windows that allowed more light into the structures, imbuing all with a sense of warmth and color. Chartres Cathedral-Interior Chartres Cathedral–Interior The cathedral at Chartres was built during the Gothic period, and it showed an ideal of harmony within its structure and contents. Work on the cathedral started in 1194, and was mostly completed in 1220. It emphasizes strong vertical lines in its structure. The stained glass windows that are used in this cathedral, (it has 176), are recognized as the finest example from the gothic style. Today, 94% of the stained glass is original, and it is the largest, most extensive collection of medieval glass in the world. Rose windows were used. The primary subject of the great roses is the Virgin and the Child. The rose windows created wholeness and completeness. Indeed, it  has a special relationship to the Virgin Mary in that it portrayed more realistic and humane qualities of the Virgin Mary. The cathedral reflects the strong influence that God held over the people at that time. It shows an expression of piety and local identity to those that were proud to live in the vicinity of the cathedral itself. It enhanced civic pride, and was the focus of the town itself.

My Autobiography Essay

I was born on a warm, sunny day in March 31, 1999 at Brgy. Sagpatan, Dingras, Ilocos Norte. I still live in Brgy. Sagpatan, Dingras, Ilocos Norte, and I go to school at Lt. Edgar Foz Memorial National High School/Dingras National High School (San Marcos Campus) as a graduating student. I live with my father, Francisco J. Serrano which is working at Hyosung Corporation as a Foreman; my mother, Eduardina G. Serrano, a former OFW at Hong Kong; my 2 brothers, Francis Dan G. Serrano which is studying at Marcos Agro-Industrial School with his course Automotive Servicing NCII and Frederick G. Serrano my younger brother which is studying at Sagpatan Elementary School as a Grade V pupil; my sister Franz Diane, the youngest of us, which is studying at Sagpatan Elementary School as a Grade III pupil; and grandmother Alejandra Serrano. I graduated primary level at Sagpatan Elementary School as a salutatorian and now I am in secondary level and I want to graduate with honor. If I graduate seconda ry I want to continue my study at Mariano Marcos State University (College of Education) with the course BS in Secondary Education Major in Trigonometry and Minor in Geometry.